Neuromarketing: The New Science of Persuasion
Dr. Christophe Morin, CEO, Founder, and Chief Pain Officer for SalesBrain brings forward new discoveries in neuroscience that focus on consumer behavior and marketing effectiveness. After attending this webinar, you will understand how different marketing stimuli effects the human brain. With this knowledge you can begin positively influencing your own customers purchase decisions by experimenting with the proven neuromarketing strategies discussed by Dr. Christophe Morin.
Dr. Christophe Morin has more than 30 years experience in marketing and business development. With a passion for understanding consumer behavior using neuroscience, he is an expert on the effects of advertising on the brains of adolescents and young adults. He shares his wealth of knowledge with university students as he teaches a Masters/PhD course he created called “The Psychology of Neuromarketing”.